Welcome to the Bernadette Kelly Group’s monthly market analysis. As we navigate the summer market on the South Coast, evaluating the latest data requires a discerning eye. It is easy to look at year-over-year percentages and make broad assumptions, but our team is here to provide the sophisticated, grounded context you need. We believe in treating our clients like the informed adults they are, stripping away the hyperbole to deliver transparent insights into what is truly driving our local real estate landscape.
Here is our comprehensive look at the July 2026 market data.
Key Takeaways
This month’s data is a prime example of inventory-driven averages. Across the South Coast, we are seeing variations in pricing and market time that are heavily influenced by the composition of the homes sold rather than fundamental shifts in property values. When analyzing towns with a lower volume of sales, it is vital to remember that a single high-end waterfront closing or a legacy listing finally trading hands can dramatically alter the monthly averages. Overall, buyer demand remains steady, but the nuances of each town dictate the pace.
A Deeper Dive by TownHere is a closer look at how individual communities performed in July 2026:
Marion:
- Marion recorded 8 closed sales in July, a 14% year-over-year increase. The average price saw a notable 44% increase to $1,822,500. Because this is based on a market of fewer than 10 sales, this shift reflects the market mix—specifically, the closing of a few higher-end properties—rather than a town-wide price appreciation. Days on market also rose 145% to 125 days, while the list-to-sales price ratio softened slightly to 92% (an 8% decrease).
Mattapoisett:
- We saw 10 closed sales in Mattapoisett, which is a 17% decrease from last year. The average sale price settled at a robust $1,071,615, a 29% year-over-year increase. Homes spent an average of 65 days on the market (up 48%), and sellers received an average of 94% of their asking price (a 5% decrease).
Rochester:
- With 7 closed sales, Rochester saw a 133% increase in transaction volume compared to last year. The average price was $722,671, up 12%. Notably, days on market experienced a 444% increase, landing at 98 days. In a low-volume market, this indicates that a small number of listings that had been on the market for an extended period finally closed, skewing the average upward. Rochester sellers did remarkably well retaining value, capturing 100% of their list price.
Wareham:
- As our highest-volume market, Wareham provides the most stabilized data set, recording 31 closed sales (a 35% increase). The average price saw a modest 4% decrease to $518,219. Homes moved quickly here, with days on market remaining completely flat at 37 days, while the list-to-sale ratio remained exceptionally strong at 98%.
What It Means for You
If you are considering buying or selling on the South Coast, these numbers illustrate why local, expert guidance is non-negotiable. Monthly averages in smaller, coastal communities require careful interpretation. A jump in average price does not necessarily mean you missed your window to buy, and a longer average time on the market does not automatically mean sellers are losing leverage. It simply means the composition of what sold this month was different than the composition of what sold last year.
To make the best decisions for your portfolio, you need an advisor who understands the specific properties behind these statistics.
Your Local Expert
At the Bernadette Kelly Group, we believe in approachable luxury and total transparency. We don’t just share the numbers; we help you understand what they mean for your unique real estate goals.
We Make the South Coast Home.
Curious about how these numbers impact your specific property? Let’s connect.
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